RSS feeds are used for syndicating regularly changing content on a web site, including this one. You can open an RSS feed using an RSS reader and use it to see if there is any new content on this site or you can set up a server-side script to parse the feed and display it on your web site.
The latest products feed contains the latest 50 products added to Prophet River Firearms.
The featured products feed contains the latest 50 featured products.
Latest 50 Featured Products (RSS)
Latest 50 Featured Products (Atom)